馃煝Retail Attach Rate15.10%+1.8% MoMRetail attach rate is 15.1% in December, up from 13.3% in November but still below the 20% mark for a practice this size. Reaching 20% at current visit volume would add an estimated +$4K-$5K/mo in retail revenue with no additional patient acquisition.
馃煝Injectable Services Revenue$126K$103K planInjectables came in 22% above plan, the largest favorable revenue variance of the month. The category drove most of the practice's growth and is now over half of total revenue. Worth understanding which providers and services drove the surge so the demand can be sustained into Q1.
馃煝Customer Acquisition Cost$154$175 peer medianCAC came down 29% from November's $216 driven by paid channel yield improvements on flat spend. Google Search, Facebook, and Yelp all delivered meaningfully more new patients without spend increases. These three channels drove the new patient surge and should be the default allocation through Q1.
馃煝New Patient Volume78 new87 peer medianNew patient acquisition jumped 53% from November to December and closed most of the gap to the 87 peer median. Worth flagging that this still landed well below the 130 plan target, but the trajectory is right and the December trend is what should inform Q1 planning.
馃煛Provider Compensation$56K$46K planProvider comp came in $10K over plan in December, an unfavorable variance of 21%. Some of this is reasonable given the revenue surge, but it warrants a quick review to make sure the comp structure is scaling efficiently rather than mechanically with revenue. Worth modeling against future hiring decisions.
馃煛Revenue per Visit$636$605 peer medianRevenue per visit dropped 5.7% from November's $675 even though it remains above peer median. The drop is largely driven by new patient dilution rather than service mix shift, since new patients spend $520 on first visits compared to roughly $640 for returning patients. Should naturally recover as December's new patients return for follow-up visits.
馃敶New Provider Productivity$118/hour$368/hour practice averageOne provider in book-building mode running at less than a third of the practice average. As her book matures, getting her bookings to even half the practice average through targeted patient acquisition and intentional schedule fill could add an estimated +$13K-$15K/mo in revenue over the next 60-90 days.