Glow Aesthetics

Retail Attach Rate

Retail attach rate is 15.1% in June, up from 13.3% in May but still below the 20% mark for a practice this size. Reaching 20% at current visit volume would add an estimated +$4K-$5K/mo in retail revenue with no additional patient acquisition.

Injectable Services Revenue

Injectables came in 22% above plan, the largest favorable revenue variance of the month. The category drove most of the practice's growth and is now over half of total revenue. Worth understanding which providers and services drove the surge so the demand can be sustained into Q1.

Customer Acquisition Cost

CAC came down 29% from May's $216 driven by paid channel yield improvements on flat spend. Google Search, Facebook, and Yelp all delivered meaningfully more new patients without spend increases. These three channels drove the new patient surge and should be the default allocation through Q1.

New Patient Volume

New patient acquisition jumped 53% from May to June and closed most of the gap to the 87 peer median. Worth flagging that this still landed well below the 130 plan target, but the trajectory is right and the June trend is what should inform Q1 planning.

Provider Compensation

Provider comp came in $10K over plan in June, an unfavorable variance of 21%. Some of this is reasonable given the revenue surge, but it warrants a quick review to make sure the comp structure is scaling efficiently rather than mechanically with revenue. Worth modeling against future hiring decisions.

Revenue per Visit

Revenue per visit dropped 5.7% from May's $675 even though it remains above peer median. The drop is largely driven by new patient dilution rather than service mix shift, since new patients spend $520 on first visits compared to roughly $640 for returning patients. Should naturally recover as June's new patients return for follow-up visits.

New Provider Productivity

One provider in book-building mode running at less than a third of the practice average. As her book matures, getting her bookings to even half the practice average through targeted patient acquisition and intentional schedule fill could add an estimated +$13K-$15K/mo in revenue over the next 60-90 days.